So after four-years of trying to write my book, I finally finished it. There was no way I could have written it four-years ago without the experience and the knowledge that life offers. One experience after another, each one led me to a piece of valuable information unbeknown to me at the beginning of my journey. Its what they call “Aha” moments – After almost every experience I remember saying to myself “there’s no way I would have known this until this moment. I don’t know how on earth I could have believed I had everything I needed to write a Best Seller, four-years ago - Naïve... Right?
One of those moments happened in the summer of 2010, four-years into the journey. Two colleagues and me were sitting on a patio, on a hot summer afternoon. We were having lunch and discussing an idea for a new television series. One of the guys who was there is a television Executive. His job is to put television shows together. He works with some of the big names in the industry. Just the person you want at one of those luncheons. I was very excited about meeting with him and after a few short minutes of introductions he asked me:
“So Bruno, tell me what do you do?”
“Sounds great! So how do you do it – tell me how you do it in 10 weeks?”
Easy… I do it in 3 Steps
Step 1: Undoing The Doing – In this step the client identifies their limiting and negative behavioral patterns along with the root cause. They then change their perception surrounding the event, which gives them the ability to create space for a new belief system and identity.
Step 2: Values and Strengths - Once they see who they aren’t they want to know who they are. In Step 2 they learn values, strengths, weaknesses, likes and dislikes – everything that makes them a unique individual.
Step 3: Purpose and Passion - They use what they learn in Step 2 to create a path that best works for them using their innate abilities – their strengths and values to create a life of dreams purpose and passion.
I thought I nailed it. I guess not because he then said, “That’s great Bruno, but how do you do it?” “What do you mean - How do I do it?” I asked. “Bruno, just because you know how to do it it doesn’t mean the rest of us do. What’s common sense to you isn’t obvious to your audience. You need show them how you are doing it.” Busted! He caught me with my pants down. Something fundamental I teach to my clients and yet I wasn't taking my own advice… “Why don’t you go away and come back with the how.”
Until that moment – I hadn’t had to try to explain it more than I did to anyone. Even though the process works it wasn’t documented the way he wanted to see and hear it. And that was one of the missing components to my book. So everything happens for a reason. And everything has it's time. That experience was the catalyst that led to the next experience, and so on. And now the book is ready. I have huge plans to get the book published and into book stores. Let's see if I can pull it off. In the meantime I am celebrating to mark this milestone. We’re about to launch a brand new website with lots of new features. You will be able to buy the book right here, too.
