Thursday, May 22, 2008


    It has been exactly two years since I left my career at one of the largest pharmaceutical companies in the world. I was at the top of my game when I left. I was negotiating multi million dollar contracts, earning a great paycheck, racking up my air miles and I was only thirty. My closest friends, except for one, thought I was out of my mind to even think about leaving my career to start a business with no promises, just a dream and hope.

    I spent many lonely nights sitting in a hotel room, working all hours of the night and into the wee early hours of the morning. But many nights were also spent dreaming of a better life. A life in which I would create something for myself. Deep down in my soul, I could feel that there was more, I just wasn't quite sure how to get there. Then one day my business partner said that it was time and that she was going to resign from her job so she can start the business we'd been talking about for several years. That's when I resigned from my career too and I started down a new path, a path in which I would create the type of life I was going to live from that moment on.

    My business partner and I both resigned our posts with no income, two mortgages, two cars, two insurance policies, and two sets of expenses from credit cards to house hold expenses and no job. The week that we resigned from our careers, we landed a consulting contract, followed by a second and a third. We had enough revenue flowing to pay our expenses and to create our new pet company, hero+destiny. We hired a designer, we flew to India so we can source manufacturing, and at one point we even entertained new outside partners. (That was a mistake) live and learn. Needless to say we made a few mistakes along the way that put us back, but not enough to make us quit.

    Along the way, something else happened to me - with no distraction from the outside world, or as I call it, noise, my focus started to shift, literally overnight. On March 25, 2007 something spectacular happened to me, something I will never forget. Maybe one day I will write about it, but on March 26th, 2007 I was no longer the same person. My purpose was crystal clear from that day onward--to help others create the life they dream of.

    Life two years later is truly grand! Over the past two years I have learned so much, more than I could have ever have learned working at a major pharmaceutical company with a title and a nice paycheck. No amount of money could pay for what I have learned in a short two years.

    The biggest lesson I learned on my journey thus far: When a person has full control of their life, they begin to create the life they could only dream of.

    CREATE: bring (something) into existence; cause (something) to happen as a result of one's actions;

    Bruno LoGreco Life Coach Toronto


    Laura ~Peach~ said...

    awesome I do hope that some day you share 3-25-06 :-)
    I do believe "this" (what you are talking about is called living the dream)
    smiles Laura

    Bruno LoGreco said...

    I am living my dream - it's amazing! Thanks Laura

    bart said...

    in a way i can feel what you're writing here bruno, whilst in the middle of rearranging my life i'm starting to notice that things are quietly, unobtrusively starting to come together and make sense... although there's a long way to go yet i can feel that feeling you mentioned of creating one's own sense of purpose and destiny by going after the dream and not being put off by second thoughts and negativism...

    keep well...

    Daryl said...

    Thanks for stopping by, I am glad I was able to amuse .. its part of what makes blogging so fun ... that and doing whatever the heck I want!


    Traisas said...

    Hey... thanks for the blog comments earlier! I always appreciate new readers, especially those who leave positive comments!

    Reading a few of your latest blog posts, it seems that you've got the inspiration thing pretty well down! Especially with this post; putting CREATION front and center sends out a necessary message, bringing each of us (your readers) closer to understanding that we all can (and should) do pretty much anything! It's a concept that can never be re-enforced enough times.

    I look forward to reading your history as well as your future posts!

    Take care!

    chris said...

    I'm trying to get there buddy...Owning my life so I can create the type of life that I want. HOW TRUE INDEED!

    D... said...

    Congrats on your success. People are usually too afraid to make those huge life changes. I hope one day you do write about what happened to change you.

    Thank you for visiting my blog!

    Liara Covert said...

    What a beautiful set of revelations! It can indeed be incredibly eye-opening to follow the thread of your life back even a little ways from where you are. This enables you to reframe experiences that may have disoriented or disenchanted you in the past.

    To view your life differently is to recognize value comes in many different forms. What you're conditioned to think as monetary value couldn't be further from the deepest truth. As you have come to believe, it is the immeasurable experiences that raise our awareness to a degree that is life-transforming and non- reversible. You can't go backward and wouldn't even if you could. Priorities change. The person you were is no longer compatible with who you realize you are and always were underneath illusions you created and bought into.

    As you dissolve your illusions step-by-step, you move beyond limits you mistakenly assume stand in your way. You move beyond the dreams you used to have, You begin to touch the periphery of infinity and sense something else. You have just begun to scratch the surface. Everything up to now has been preparing you.

    Bruno LoGreco said...

    If you here "no" enough times in your life, you begin to believe nothing is possible. Bart, you have come such a long - I bet you feel like you are at the tipping point - Keep going, your not far :)

    Daryl - Thanks for visiting! Congratulations by the way :) - Blogging sure does speedup any process a person may be going through, as well as the freedom to be themselves.

    Traisas- Thank you for stopping by and the kind words. Thank you! Life is about creating. We often forget once we create our very first thing. Both men and women often forget to continue to create after they've created their families, the lifestyle, maybe their home, etc. This is what I call , "Achieving a Level of Success", but in my world there are three levels, each with their own levels. Lots of levels for different people. But they are an illusion, because what ends up happening more often than not, we wake-up one day and ask, how did I ever get here... The answer... You forgot and stopped creating.

    Chris - You are there my friend. You are living your dream - only amazing things shall come... :)

    d - Thank you! One day I will write about my 4 hour experience that I will never forget. I've always welcomed change in my life, and I believe that this is why I've been able to go through this process and also share my experiences as they happen. I know life is about learning and growing, oh and creating things along the way, it never ends.

    Liara - Your comments are always welcomed. You are so articulate and describe the subject with ease, with a natural talent for words. Thank you!

    Sandra said...

    Thank you for your ability to leap into your future to create the destiny of your own choosing. You demonstrate to all, that anything is possible if we dare. Peace :-)

    Jenny Mannion said...

    Hi Bruno, I am grateful you left your job as well because now you get to share your beautiful words with us! Congratulations on all your successes and I know there will be many more! You have CREATED a wonderful blog! Good luck with everything. Gratefully, Jenny

    Angela said...

    Yes money isn't everything like soeone once said

    Being happy is so important.
    Make life good!

    polona said...

    it takes courage to follow one's dream... you seem to have succeeded in doing so.

    Bruno LoGreco said...

    Thanks for visiting Sandra! Anything is possible... The question is, do we dare become uncomfortable while creating our destiny?

    Thanks Jenny for your support and kind words!

    Angela - You are so right. Money will never buy us happiness, and if it does, it short lived. Happiness comes from within us.

    Polona - no courage, we believed it was possible and it was.

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    Ten Powerful Self-Coaching Tips

    By Bruno LoGreco

    Are you living the life of creativity and happiness that you've always dreamed of, or are you allowing your fears or other outside factors to influence you?

    Following the path that your heart's desires requires courage and might require a shift in attitude. There are several methods you can use to act as your own life coach and start working toward the life you dream of.

    Ideas for self-improvement

    You don't need to change every aspect of your life at once in order to improve your attitude and outlook on life. Self-improvement can feel daunting if you try to change everything at once.

    A good way to embark on your journey of self-coaching is to make one change and see what kind of impact it has upon your life. The following tips are designed to help you improve your life and become your own life coach. Try out one of the following tips at a time to positively impact your attitude and daily life.

    1. Find some ‘you' time. Everyone needs time alone to meditate and recharge. You may think you don't have extra time in your day. Start with 10-20 minutes to use for meditation or silent reflection.

    2. Ask yourself what you truly want in life. Are you living your life according to your true dreams and desires? You may be unaware of your desires that lie hidden beneath your surface needs and wants, so take the time to find out.

    3. Write everything down. Even if your thought seems silly, write it down! You may be surprised by the inspiration and ideas you can come up with.

    4. Journal daily, but with a twist. Instead of just writing about today, try writing about yesterday.

    5. Keep track of the "happy moments." Each day has potential for many small moments that bring joy and happiness. If you don't make a special note of them, you may not even recognize the small joys in your day.

    6. Choose one task each night to complete the next day. This way, you have focus, and you accomplish at least one task. Tasking and taxing yourself with effort is important in reaching goals.

    7. Smile when you wake up. Smiling is contagious. By smiling you improve your mood and can potentially improve someone else's day as well.

    8. Give thanks each night. Gratitude will improve your outlook on life and help you see all the good and wonderful moments of your day.

    9. Try something new. A new experience fuels creativity and your enjoyment of the day.

    10. Create at least one memorable moment each day. Make each day unforgettable, even if in a small way!

    Taking the next step with a life coach

    Self-coaching tips are great ideas for helping you improve your life. However, you can take your life to the next level with a life coach and mentor. A professional life coach can help you set goals and help you move forward with your dreams. If you're looking for the right path toward happiness, a life coach can help you discover the path your heart truly desires.

    Want to learn more about self-improvement? Bruno LoGreco is a Life Coach Toronto and mentor. Visit BrunoLoGreco.com and find out how to unleash your potential for success and happiness.

    The Success Indicators on Your Life Path

    Many people seek out a particular goal in their life path and are content when they achieve it. The chance to broaden their horizons or learn new things within an existent structure is not as appealing to them as it is to some others. This is an issue that arises in many individuals because they mistakenly think they have achieved what they wanted to in their lives. The plethora of environmental noise around them begins to infringe upon their goals and forces them to lose sight of what they truly wanted.

    A good way to think of this problem is to envision a large square box. This is not just any box though. Rather, in this case, your box has been divided into three separate, but equally shaped rectangular boxes, all stacked on top of one another. Each of these rectangular boxes is a highly important expression of your life goals -- individual levels of success. Within each of these levels of success is an indicator that tells you how close you are to becoming successful in this area of your life.

    Every area of your life that you identify as a potential path for success can be further divided, containing the many different events and obstacles you will encounter as you strive to reach your goals. Think of each sector of your life as being divided even further, with three new sections within one of the three stacked boxes (sectors). Within each stacked box are three separate sections, divided by dotted lines that make up the life path you will follow. These dotted lines are not the same as the solid lines dividing the sectors -- they are a path that you have envisioned since childhood -- a series of goals and pathways to success that you want to follow.

    As young people, these life paths may not be fully formed. Or they might be crystal clear in our minds--long, straight life paths from the early days of college and adult living to the ultimate goal of success that you have always strived for. You can see exactly what you need to do to reach each success indicator and achieve what you have set out to accomplish. And you probably did just this. After all, your goals as a youth were to be successful in the same way that you saw thousands of others live their lives. You wanted to reach your success indicators and experience the measure of success by which you would measure you life for decades to come.

    However, nothing is ever as simple as we envision it during youth. There are countless factors that interfere with your ability to clearly see those success indicators and life paths to success. These factors, or "Environmental Noise," can be detrimental to even the most focused of individuals. Think of what would happen if you dumped the contents of downtown New York into your box and tried to maintain your focus on those goals. Would you even be able to see your life path anymore?

    Everyone must travel their life path with environmental noise inundating them from all sides. It begins to become cloudy. The dotted lines, our life paths, begin to look like the straight lines and the success indicators start to be confused with any number of different distractions.

    And then something will happen and you will realize that you are in fact nowhere near the original success indicators you set for yourself. Everything has changed and yet you are stuck in a way. You are deep within the center of the middle rectangular box and you have no idea which way to go or how to get back on track. The noise only grows louder and you grow dizzy trying to regain your focus.

    It is in this instant that you must clear the noise and return to the basic, almost instinctive mode of thought you experienced as a child. What did you want from life? Where did you want to go? What do you need to get to that point? What was my life path? All of these questions must be asked without the distractions of the world around you muddying up your thought process. When you can revert to a very simple perspective of the world and only spend time thinking of what you want from life, you can be that much more successful.

    You can succeed in life despite the environmental noise, cruising down your life paths and moving through your rectangles with ease, but oftentimes you need a helping hand to clear away the noise and look at life with fresh eyes. There is nothing wrong with asking for help to weed out these distractions and remove the clutter from your life sectors with a professional life coach.

    Is your life path inundated with environmental noise? Learn how you can lift the noise and begin reestablishing your success indicators today. Visit www.brunologreco.com a Life Coach Toronto today.


    Top 10 Benefits to Journaling

    By Bruno Logreco

    There are countless reasons to maintaining a journal. The top ten benefits of journaling may differ from person to person. However, there seems to be general themes that are attractive in the collective unconscious. Many people are looking to daily entries of their personal experiences to reap some of the following rewards.

    Maintaining a journal is a natural way to exercise the brain. People who make regular entries are taking time to develop writing and communication skills that are very valuable in everyday interactions. This mental exercise also helps to allow your thoughts to flow freely.

    Creativity is a second benefit to consider. This is an important aspect of journaling. The right hemisphere of the brain is associated with visual, imaginative and intuitive facets of thought. When you take time to write, you free the right hemisphere. The ideal entry will be one that puts the inner editor on hold. Thoughts and ideas should flow freely and naturally.

    The uninhibited nature of this form of writing serves a third benefit of developing self awareness. People often create different faces to meet various circumstances. We tend to recreate in distinct situations including the work environment, the community and even when at home.

    The process of keeping a journal helps you recognize the various aspects of your unique personality. The growing self awareness is a powerful force that can lead to even greater benefits in the future. Gaining insight into the self is among the most important aspects to maintaining a journal.

    The fourth benefit is the ability to set priorities. Once you get a grasp on the thoughts and emotions that are filtered through your personal experience, you begin to gain control of them. The process eventually leads to a greater understanding of what is and what is not important.

    The ability to re-see the past is another great benefit of keeping a journal. The pages can be revisited with a fresh perspective. It can be very surprising how much your understanding of an event changes over a relatively short period of time. Some writers find great moments of epiphany when rethinking and rereading entries.

    Journaling is a fantastic problem-solving resource. The approach of using entries to come up with various solutions to troubles is a little different than approaches for self awareness and growth. Many people choose temporary brainstorming techniques that serve to give viable solutions to problems.

    The seventh benefit of journaling is variety. You can choose what kind of entries you want to make. Common choices include brainstorming sessions, automatic writing and reflective notes. Personal journal entries can be made upon inspiration, when you first wake or right before you fall asleep. Some choose to do a combination of these.

    Purging is the eighth benefit to this practice. Many people find it helpful to place negative thoughts and feelings down on paper. Once the negative energy is placed on the page, they are free to let it go. This practice also works well when dealing with anger towards another individual. Purge the negativity and work towards a constructive approach.

    The ability to communicate with others is another benefit of keeping a journal. Those who work with life coaches can find a wealth of resources for sessions. Journaling can help you tap into your fears and dreams, helping your coach gain insight through entries that you choose to share.

    The tenth benefit is improvement in your overall health. Journaling reduces stress. It provides time for you to meditate. The process helps to make the positive forces in your life surface and it helps to bring the harmful elements into light. The result of personal journaling is a new perspective on how you can take control of many aspects of your life.

    Want to learn how online journaling can help you reach goals and problem solve? Learn more about life coach Toronto at brunologreco.com and journaling at iijournal.

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