My journey as a life coach started in late 2006, after resigning from a Fortune 500 Pharmaceutical Company. The last two years of my career before getting in to life coaching I lived in a hotel in a small town in the state of New Jersey. I lived there alone away from friends and family. Being away from home alone in a different country with nothing to do left me with a lot of time to think about the meaning of life and the purpose of it.
I couldn’t imagine working for someone else for 40 years, only dreaming of a dream while the people I worked for got to live theirs. It just didn’t seem right. Something else that bothered me was the idea of working hard until age 65, and then retiring. “Really! That’s how long I need to work for before having time to enjoy life?” That definitely didn’t seem right to me, not at all, in fact it made me anxious thinking about it. So I spent countless nights after working reading countless books trying to find a different way of life.
I read Tipping Point, Blink, Cracking The Millionaire Code, Chicken Soup For The Soul, One Minute Millionaire, Success Principles, Power v.s Force, Think and Grow Rich, the list goes on and on. I fell disappointed after reading each book. I was hoping to find the answer in one of them – my purpose – my next journey, the answer I was looking for. Instead what I found was another author writing about similar concepts that are common sense. “Everyone knows those concepts, tell me something I don’t know.” I’d say to myself, while losing hope of ever finding the answer.
Then one day in early 2006, a friend who lived back home decided she had enough of working for someone else and quit her job. “Heck, if she can do it so can I.” I said to myself. So I submitted my resignation. I gave them 8 weeks – 2 months notice that I would be leaving and returning for home. I gave-up my career and returned home to nothing. I literally jumped into a pool of nothing. Talk about being impulsive.
I did end up working for a national energy company when I first got home for a short period of time, but I just couldn’t do it anymore. I couldn’t work for someone else, so I quit after three months. With no income, no job and only with a promise of entrepreneurship - an idea to create a pet apparel company, I was desperate to survive. And so I created my own job for the first several months, consulting, providing my expertise in Strategic Sourcing & Vendor Management: negotiating and finalizing multi-million dollar agreements for companies without an in-house sourcing group. It was a gold mine because only big companies have sourcing professionals. Small to medium businesses don’t and are vulnerable to vendor strategies unless someone with experience, like me, could help them negotiate favorable agreements. So it wasn't difficult finding business. But it was more of the same –It was very unfulfilling.
Then one late night in October of 2006, a friend and I were having drinks chatting about life at my place. She was struggling with a situation and had asked me for advice. I instantly saw what she was doing that she couldn’t see and I knew that if I could show her she would figure it out on her own and develop skills that would benefit her later. So I asked her a series of probing questions. Each one probing more into how her beliefs but more importantly why she believed what she did getting to the root of her problem – not the surface level cause. And with each answer it revealed a clue unlocking the answer and the solution of her problem. And that’s when she looked at me and said, “You need to become a life coach. Your really good at it”, she said. Those words vibrated in my head like nothing else ever did. They sent me into my past recalling every single memory I had of me helping someone. I have memories of me asking question and leading people to their own conclusions from age 10. I have memories of being in my teens helping friend overcome personal issues. I even was a 360 Business Coach for the Pharmaceutical Company I worked for. OH MY GOD!!!!! I’ve been life coaching my whole life and I didn’t even know it. BINGO-BINGO-BINGO!!!!!
I spent the rest of 2006 putting it all together. I launched my www.brunologreco.com on January 1, 2007, the rest is history.
4 comments:
Bruno, thanks for sharing your story. Your coaching insights and advice are so authentic because you have actually walked the talk.Thanks to you, I am now pursuing my dream.
its funny how things change. In many ways your leadership and qualities inspired me to become the best I could be. Thank you!
You are more than capable of living the dream - I've seen you take the impossible and make it possible for a BIG company. Something tells you can do it for yourself too. :)
i have no clue how or where I stumbled upon your blog but i am ever so greatful to have done so :) it has been and is a joy to follow you and see where you are going and of course has really helped me to learn some things about me.
it has been no less than 3 years maybe 4 and even though we have never met in person I am so happy to call you my friend!
Thanks Laura! And thank you for sharing your journey. I've watched you grow too. Great Job! :)
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