"Where do I start?" "What if I suck and fail?" "Can I really make a go at it"

People spend more time asking questions than actually doing anything at all. They enjoy sitting around in the same spot, day after day, asking the same questions, producing the same results each time. "Where do I start?" "What if I suck and fail?" "Can I really make a go at it" Day after day they imagine the same conclusion for each question, never taking a stab at anything.

I feel bad for those people. If I only had a magic wand I would use it to take the lazy and the procrastination bug out of them. Just in case you don’t know, perfectionists typically are procrastinators. They only do what they do well, and will put off everything they believe they don’t do well. They experience major anxiety, stressing about the outcome. However, more often than not they do finish the task. Lazy people like to complain and bitch about everything including how nothing ever goes there way and how much bad luck they have. They bitch about doing NOTHING.

Bad luck! For what - poor choices? It cracks me up.

A few years ago I started a pet company. It opened and then closed on the same day. I had no clue how to even start a pet company when I first embarked on that project. The only thing I knew was that I wanted to develop a 2-in-1 dog harness/jacket. So that’s where I started.

I required a prototype of my idea and the only person I knew who could develop it was a designer. So I contacted the International Academy Of Design and asked HR how to go about posting a job at the school for a new graduate. HR was a wealth of information, they told me everything from the hiring process, to wages, everything I needed to know about hiring a designer. That piece of the puzzle was easy to solve.

Next, I had to find a manufacture to produce the final product. I Googled "manufactures" and found thousands all over the world. I also came across government resale regulations. Labeling, hang tags, etc.

Next it was time to find wholesale buyers - They were easy to find too. I found a good chunk of the pet industry at a local trade show. Manufactures, buyers, sellers, distributors, everyone I would eventually need to meet were there. I learned so much about the pet industry that day. All the information I needed to know about starting a pet company, appeared as I needed it.

A storefront wasn't feasible, but a website was. Web designers are a dime a dozen so finding one wasn’t difficult. After a few discussions with the designer to brainstorm ideas, an image – a brand was agreed upon and development on the website was underway. I guess this is what Malcom Gladwell author of The Tipping Point meant. I’d hit the point of no return with the pet company – I was in the Pet Industry and could learn all the ins and outs of the 42 Billion Dollar industry and claim my piece of the pie.

On launch day I was very excited. My very first pet company. I was very proud of my accomplishment. Considering, I had no prior knowledge of the pet industry when I first decided to develop the 2-in-1 Harness/Jacket - there was also a gorgeous, leather collar with a silver locket with the company logo: hero+destiny. It was a beautiful piece – a jewelry store wanted to resell it.

hero+destiny was a big flop. Tens of thousand of dollars and a professional career – ALL GONE! Just like that. In less time than it took to develop it. No school other than the school of hard knock could teach me what I learned during this phase of my life. Although the company was a big flop, for me it was a huge success. I did what I set out to do - to start a pet company. You’re right, no the pet company wasn't successful, but I was. I started and finished what I set out to do and success is exactly that.

I learned about a new industry. I learned how to write a business plan and to start a company. I traveled to India and learned about a new culture, and a long the way I started to mentor summer students on how to start a summer company, and another door swung wide open.

That’s where you start. Get inquisitive, learn something new, get out of your head and stop asking yourself questions that you can't answer. Nobody really knows if you will be successful or not until you do it. Be smart, use your brain. Keep moving forward and don’t get stuck on something that didn't happen your way - Who cares? Look for the benefit of the experience instead, because if you do another door will open.

Bruno LoGreco Life Coach, Mentor, Motivational Speaker and TV Personality.

"Where do I start?" "What if I suck and fail?" "Can I really make a go at it"